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Art Director Nathalie Rykiel SONIA RYKIEL

Sonia Rykiel Nathalie Rykiel, president and chief artistic director, said: “Design for all women is the Sonia Rykiel fashion distinctive signs, because fashion is a spiritual expression, not just a tool used to dress up. This cooperation reflects perfectly our philosophical outlook. Sonia Rykiel pour H & M underwear series to the world the majority of women demonstrated the essence of Rykiel’s designs, and draw to a successful conclusion this year. while knitting is fun to meet new season of good way. ”
“Sonia Rykiel is a veritable style icon, she created the ultimate in feminine style and modern Paris, a sign of mixed style, and financial functions, comfortable and practical to wear as one of the clothing. Her attitude towards fashion women of all ages worldwide admiration. We love Sonia Rykiel fashion in its 40 anniversary brought joyful fashion show, and this series is to express this spirit lingerie boutique. It uses the full wide modern new underwear design, but once we started to design and Rykiel, they can not stop. “H & M creative advisor Margareta van den Bosch praised,” It is the crowning touch to our main series. ”